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Banner advertising
The advertising platforms online offer many options for advertisers. There are many sites whose sole purpose is attracting people to read/participate in their content. For example: business portals, event sites, social network sites and job search sites. These sites already have a target market and are almost assured of regular site visits. Panmedia, for example, found that a banner ad we placed on Splash Jamaica for one of our online initiatives (http://www.businesseventsja.com.jm) added 20 percent to the site visits.
Many of those sites offer advertising space to companies who believe that they target a similar audience and so advertisers should take full advantage of such opportunities.
- Design banner ads for online advertising
- Place banner ads on targeted websites
- Advertise promotions using online ads
- Select sites for banner ads based on target market preference
- Some of these sites may include:
www.businesseventsja.com.jm, www.tendersjamaica.com.jm, www.blogjamaica.com, www.jamaica-gleaner.com, www.jamaicaoberver.com, www.radiojamaica.com and www.top5jamaica.com
