Panmedia Limited

In Panmedia's early days we were close to Robert Lancashire, then a senior lecturer in chemistry at the University of the West Indies, Mona. His keen interest in the Internet perhaps surpassed ours. By 1994, he had created the Caribbean’s first website (http://wwwchem.uwimona.edu.jm), which still is an extensive chemical education resource. Notice there is no period after the WWW.

Students and lecturers around the world use his chemistry department site because his course material and other rich chemical data are available online. The site now gets about 7,000 hits a day.

We found ourselves recently at the Terra Nova, sitting through a fascinating seminar on the Diageo Marketing Code for alcohol beverages. The company had invited agencies that promote its brands to closely examine the DMC, as the best practices guide is commonly known. The DMC sets the company’s standards for responsible marketing.

Our hosts were Red Stripe Marketing Director Wayne Lawrence, Noel Da Costa, Diageo's Corporate Relations Director for CAFEC (Central America Free Trade Zone,Ecuador & the Caribbean) and Mark Mc Kenzie, Red Stripe’s Managing Director.