Having already cemented its place in the still short history of new media, Adobe this week racks up another first. Forgoing the traditional concrete pillar housing of fine art, the design tools firm launches a virtual museum of digital media.

This novel approach to exhibiting digital media in an accessible, yet innovative and engaging way should please aficionados and the rest of us.

The move is likely to augment Adobe’s industry position as a major contributor to digital arts through their popular software suite of design tools and applications — Photoshop, Illustrator, and the ubiquitous Flash.

In an effort to design a totally immersive experience, Adobe conceptualized an interactive three-dimensional space , mimicking what the museum-goer has come to expect of a visit, but surpassing the usually underwhelming sensory characteristics of the unimaginative confines of four walls with surroundings that are nothing short of extraordinary.

If the half-organic, half-robotic tour guide that accompanies you through this digital history is any indication of what awaits inside, then the inaugural exhibition featuring American artist Tony Oursler should be an “eye-opening” experience. You will appreciate this pun once you visit the Adobe Museum of Digital Media at adobemuseum.com .