August 24, 2006
Knolly Moses, the President and Founder of Panmedia had approached me a couple years ago with the idea of bringing my advertising experience to his organization. The conversations went on for some time; on each occasion becoming increasingly serious… eventually I caught sight of Knolly’s vision! He had an idea that there needed to be a new breed of advertising agency - one that would leverage opportunities of new and emerging media and find new and exciting ways to use old media. We both understood that in the future, agencies will not survive merely by knocking out full-page ads and 30 sec television spots but required more and more to be partners with their clients in reaching consumers in all the new places and channels that are evolving.
Of course traditional branding ideas are still relevant but now there are new venues to reach consumers and new channels from which to gain valuable feedback. I knew that Panmedia had the structure and talent to be that new breed of agency.
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Peter Lindo
Managing Director (new)
#### Brief Bio
Peter has worked in marketing and advertising for over *25 years*. His early brand management experience was in Canada where he last worked as Group Product Manager for Purolator Courier. Since returning home to Jamaica twelve years ago Peter has held senior account management positions at three of Jamaica’s top advertising firms and has managed a number of prominent brands.
A graduate of The University of Western Ontario (B.Sc.) and Ryerson University (BBM); Peter is an avid golfer, cricket fan, and plays a mean hand of contract bridge.