September 27, 2007
The Issa Transport Group approached Panmedia cautiously a month ago to deliver a web solution for its motor vehicle brands. Its previous experience had not been good, and the company wanted reassurance that we understood its needs, and its timeline.
In close collaboration with Managing Director Brian Stephenson and Special Projects Manager Janine Josephs, a Panmedia team headed by our Tech Lead Nesta Campbell worked through various approaches given the structure of the group and protocols parent brands demanded.
To better serve end-user needs, we realized giving each brand its own site would work best. Such a division allows the brand sites to concentrate on delivering their unique messages while freeing the corporate site to achieve its own goals. Additionally, it helps us to develop the project in a more modular fashion that brings several benefits in logistics, development timeline and design.
Each site will have some common features, including a list of models with description, photos and contact information for relevant staff members. The individual sites will also provide information on financing, available parts, servicing, etc.
This is only the first phase of the project. The plan is to bring more features such as ordering parts, booking service, check-ups and the building of an auto club that will bring benefits to members.
Along with each brand site we will be developing sites for Motor Sales and the corporate site for ITG.
ITG is responsible for the sales and distributions of popular brands like Mercedes-Benz, Audi, VW, Mitsubishi and Honda bikes.